Kelly Berger, the brains behind Midwest Rising, has literally done it all. From journalist, photographer, videographer, reporter, social media manager to publicity coordinator and
now CEO. Starting out with a B.A. from the University of Kentucky in Journalism with a concentration in online media, she was ready to tackle her dream as a music journalist. Quickly putting together her own music website and covering concerts, photographing bands, conducting video interviews and writing reviews she still felt like she could do more. Gaining hands-on field experience and working with artists was what she craved. She saw such a gap in the communities support for the local artists she so frequently supported, she knew there was something missing.
Making the typical jump from journalist to publicist, Kelly put a plan into action. She was ready to put together all the skills she’d learned from years of supporting the scene, to help fellow musicians garner the attention they deserved. Having contributed to many notable publications and helped
work with several other respectable PR outlets, made her realize what she really wanted.
She was so busy helping build other people’s dream’s out in the corporate world,
she had lost sight of her own. Coming to terms with the fact that she could do things herself, she envisioned her own company fueled by the pure passion for music. Now, she’s living out those aspirations and wants others to feel that same fulfillment. Having felt that rush, she hopes to help turn her client’s dreams into a reality just like she has hers. That’s why she birthed Midwest Rising. A unique blend of marketing and PR designed (but not limited to) to those Midwest artists who are deserving and craving that same satisfaction. Midwest Rising is a dream. Let me help you build yours.
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